GLOSSYBOX im ALEXA Shopping Center, Berlin

Success Story


ALEXA Shopping Center


The idea

GLOSSYBOX surprises their customers with monthly beauty boxes with an individual selection of five different beauty and wellness products. For the Berlin-based online startup, a popup served as the perfect concept to explain its product and to make it alive for the customers outside the internet.

The event at a glance


Allow visitors to experience the GLOSSYBOX live and convince them of the product through a direct customer approach


Promotion event for 21 days on their own event space in the ALEXA shopping center in the heart of Berlin


A successful offline marketing event that created a new customer touchpoint thanks to its direct customer interaction

The Store

From the 18th of January till the 6th of February, GLOSSYBOX delivered beauty experiences in the form of beauty boxes on their pop-up space in the Alexa shopping mall in Berlin. The overall concept of the campaign was created and delivered by the agency Branded Networks, especially from Thomas Leufert, which also gave operational support during the promotion. As a whole, the GLOSSYBOX managing director, Mark Ralea, described the event as successful marketing campaign and a very good work from store2be.

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GLOSSYBOX Managing Director Mark about store2be

GLOSSYBOX in the Web